When a game makes it so difficult that you have to work to discover its own name: Ong’s Hat Conspiracy – Halo 2

It’s become standard practice: a Nintendo Direct, a PlayStation Showcase, or an Xbox Showcase is announced, and we’re immediately excited to hear we’re getting a whole bunch of brand new trailers. But what if I told you that there are titles whose marketing campaigns have attract millions of glances without making use of these presentations? We talk… Continue reading When a game makes it so difficult that you have to work to discover its own name: Ong’s Hat Conspiracy – Halo 2

La conspiración de Ong’s Hat: Cómo el primer juego de realidad alternativa terminó inspirando a Halo 2 y otros grandes títulos

Hacemos un repaso de las mejores campañas de marketing transmedia en el videojuego, así como sus orígenes en Internet. LINK: https://www.3djuegos.com/juegos/halo-2/noticias/conspiracion-ongs-hat-como-primer-juego-realidad-alternativa-termino-inspirando-a-halo-2-otros-grandes-titulos

Imaginary Worlds: Catching the Mind Virus

The town of Ong’s Hat in New Jersey may have been the site of a top secret experiment that brought scientists to a parallel world in another dimension. Or it’s the subject of a big inside joke and perhaps the first alternate reality game on the Internet. This week’s episode comes from the Slate podcast… Continue reading Imaginary Worlds: Catching the Mind Virus