When a game makes it so difficult that you have to work to discover its own name: Ong’s Hat Conspiracy – Halo 2

It’s become standard practice: a Nintendo Direct, a PlayStation Showcase, or an Xbox Showcase is announced, and we’re immediately excited to hear we’re getting a whole bunch of brand new trailers. But what if I told you that there are titles whose marketing campaigns have attract millions of glances without making use of these presentations? We talk… Continue reading When a game makes it so difficult that you have to work to discover its own name: Ong’s Hat Conspiracy – Halo 2

La conspiración de Ong’s Hat: Cómo el primer juego de realidad alternativa terminó inspirando a Halo 2 y otros grandes títulos

Hacemos un repaso de las mejores campañas de marketing transmedia en el videojuego, así como sus orígenes en Internet. LINK: https://www.3djuegos.com/juegos/halo-2/noticias/conspiracion-ongs-hat-como-primer-juego-realidad-alternativa-termino-inspirando-a-halo-2-otros-grandes-titulos

Imaginary Worlds: Catching the Mind Virus

The town of Ong’s Hat in New Jersey may have been the site of a top secret experiment that brought scientists to a parallel world in another dimension. Or it’s the subject of a big inside joke and perhaps the first alternate reality game on the Internet. This week’s episode comes from the Slate podcast… Continue reading Imaginary Worlds: Catching the Mind Virus

Ong’s Hat: Eggheads, Gov’t Shills, & The Internet’s First Hoax | 323

Ever start telling a story as a joke and it gets out of hand? People believe it no matter how much you swear you made it up and try to destroy your life? No, just Joseph Matheny? This week we tackle Ong’s Hat, the internets first honest to goodness hoax that took on a life… Continue reading Ong’s Hat: Eggheads, Gov’t Shills, & The Internet’s First Hoax | 323

‘Vanishing’ Towns That May (Or May Not) Have Really Existed

Did Scientists In Ong’s Hat, NJ, Burrow Into Another Dimension? Near where New Jersey Route 72 intersects with Route 70, there’s little left to mark what was once a small town called Ong’s Hat – but it was, in fact, really there. You can find evidence of its history in things like a local street… Continue reading ‘Vanishing’ Towns That May (Or May Not) Have Really Existed

The Incident at Ong’s Hat: Behind the Scenes- Episode 3

Warning, large download From the Substack Here is a 5.5-hour collection of recordings I did in preparation for the BBC podcast series The Incident at Ong’s Hat. I‘ll let you decide, after listening to it, if the desired outcome was achieved. I have one more audio dump after this, and then I will be done… Continue reading The Incident at Ong’s Hat: Behind the Scenes- Episode 3

The Ghost Of Ong’s Hat by Nigel Roth

LINK TO ORIGINAL POST In the 1980s, a writer and transmedia artist called Joseph Wayne Matheny, who was born on Christmas Eve in the early sixties, wrote The Incunabula Papers, a tale that follows a series of narratives about time travel, and tells the story of a gateway to a parallel dimension at Ong’s Hat.… Continue reading The Ghost Of Ong’s Hat by Nigel Roth